Validated at the highest level. Built for every rider.
At Diamond ProTech, we’ve always believed performance should be proven — not promised. That’s why we’re proud to announce our newest partnership with Soudal Quick-Step and AG Insurance Soudal Pro Cycling Teams, two of the most respected teams in the sport and icons of modern cycling performance.
This partnership is more than a logo on display. It’s a statement: Diamond Bike products are validated at the highest level of competition — and engineered to deliver measurable benefits for riders everywhere.
Why This Partnership Matters?
Soudal Quick-Step and AG Insurance Soudal Pro Cycling Teams compete in the most demanding conditions cycling can offer: brutal spring classics, high-altitude mountain stages, wet cobbled roads, and relentless training blocks where every watt matters.
When teams performing at the edge of human capability choose a solution, it’s because it delivers outcomes:
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Speed
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Efficiency
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Reliability
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Confidence under pressure
That’s exactly the environment where Diamond Bike shines — where product performance isn’t theoretical, it’s tested daily.
Diamond Bike: The Market Leader in Proven Performance
Diamond Bike has become the benchmark in the cycling market because our innovation isn’t driven by trends — it’s driven by validation.
Our leadership comes from one core principle:
If it works for the best in the world, it will elevate everyone else too.
Being chosen by elite teams reinforces what riders already know: Diamond Bike products are designed to perform when it matters most and keep performing over time.
From the WorldTour to Your Weekend Ride
Pro cycling is a proving ground. It exposes weaknesses faster than any lab ever could. And that’s the point.
The same product standards demanded by Soudal Quick-Step and AG Insurance Soudal Pro Cycling Teams translate into real-world advantages for everyday cyclists:
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Performance you can feel
Whether you're chasing a personal best, sprinting for the town sign, or spinning on the coffee ride, equipment that performs at the top level helps you ride stronger and longer. -
Confidence in every condition
Validated under race stress means durability, consistency, and reliability on your own rides: in the heat, rain, sand, mud, on rough roads and long distances. -
Innovation with real purpose
Not “new” for the sake of new but technology that’s been tested, improved, and trusted by the best teams on earth. -
More value from every ride
When your equipment performs better, you waste less energy, recover faster, and enjoy the ride more!
The Highest Level of Validation
Cycling teams at this level don’t gamble on performance. They demand evidence. They demand results.
This partnership is Diamond Bike’s next step in pushing boundaries and raising standards, not just for professionals, but for the entire cycling community.
Whilst we’re proud to see Diamond Bike aligned with the highest echelon of the sport, what matters most is what it means for you:
You get access to products proven under the toughest conditions in the world.
What’s Next?
This is just the beginning.
In the months ahead, we’ll be sharing:
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behind-the-scenes content from the teams
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product performance stories from the race environment
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technology insights and how it benefits real riders
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new activations designed to connect the pro level to your everyday cycling experience
Ride What the Pros Trust
We’re honored to work alongside Soudal Quick-Step and AG Insurance Soudal Pro Cycling Teams who have been built on heritage, ambition, excellence and relentless progress.
That’s Diamond Bike, too.
Diamond Bike | proven at the highest level. Built for everyone who rides.
